Privacy Policy

1. Information We Collect

We collect personal information to provide dental care services and manage patient interactions effectively. The types of information we collect include:

• Name, phone number, and email address
• Date of birth and patient identification details
• Dental and medical history shared during consultations or appointment booking
• Appointment details and treatment records
• Communication data via forms, WhatsApp, or calls
• Device information such as IP address, browser type, and usage data
• Cookies and analytics data collected through tracking technologies

Information is collected directly from you via appointment booking forms, contact forms, WhatsApp interactions, and during in-clinic visits. Certain technical data is collected automatically when you use our website.

2. How We Use Your Information

We use your personal data for the following purposes:

• Scheduling and managing dental appointments
• Providing diagnosis, treatment, and patient care
• Sending appointment confirmations, reminders, and follow-ups via SMS and WhatsApp
• Responding to enquiries and patient support requests
• Sending promotional or educational communication via email (with your consent)
• Improving website performance, user experience, and service quality
• Ensuring compliance with applicable laws and healthcare regulations

3. Data Storage and Security

Your personal data is securely stored using cloud infrastructure services, including Amazon Web Services (AWS), with data storage primarily located in India where applicable.

• Encryption of data at rest and in transit
• Role-based access controls to restrict data access
• Secure storage systems and monitoring practices

We retain patient and appointment data for a period of up to 3 years, unless a longer retention period is required under applicable laws or for medical record-keeping purposes.

4. Sharing of Information

We do not sell, rent, or trade your personal data. We may share your information only under the following circumstances:

• With cloud service providers such as AWS for secure data storage
• With analytics providers such as Google Analytics to understand website usage
• With marketing and tracking platforms such as Meta Pixel for performance tracking
• With communication platforms including WhatsApp and SMS providers for appointment-related communication
• When required by law, regulation, or legal process

5. Your Rights (DPDP Act)

Under the Digital Personal Data Protection Act, 2023, you have the following rights as a Data Principal:

• Right to access your personal data
• Right to correct inaccurate or incomplete data
• Right to request erasure of your personal data
• Right to withdraw consent at any time
• Right to nominate another individual to exercise your rights

To exercise your rights, you may contact us using the details provided below. We will respond within 30 days in accordance with applicable law.

6. Cookies and Tracking

We use cookies and similar tracking technologies to improve your browsing experience and analyze website performance.

• Essential cookies required for website functionality
• Analytics cookies (Google Analytics) to understand user behavior
• Marketing and tracking technologies (Meta Pixel)

You can manage or disable cookies through your browser settings. Continued use of the website implies consent to the use of cookies.

7. Third-Party Services

Our website may contain links or integrations with third-party platforms such as Google Maps and WhatsApp. These platforms operate independently, and we are not responsible for their privacy practices. We recommend reviewing their respective privacy policies before sharing any personal information.

8. Children's Privacy

We provide dental care services to children under the age of 18. Personal data of minors is collected only with the consent of a parent or legal guardian. We ensure that such data is handled with additional care and in compliance with applicable laws.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with the revised date. Continued use of the website after such changes constitutes your acceptance of the updated policy.